Gaulding’s No. 08 Chevrolet Camaro to feature first-ever Panini paint scheme during Saturday’s Alsco 300; Panini will also be featured on Gaulding’s No. 51 Ford car for Sunday’s Food City 500.
The partnership will promote the company’s licensed NASCAR trading cards available at Target, Walmart and online at iCollectPanini.com
(Panini America – April 3, 2019) Irving, Texas — Panini America, the world’s largest licensed sports and entertainment collectibles company and the exclusive trading card partner of NASCAR, will be moving just a little bit faster than normal this weekend. In a unique partnership, NASCAR Xfinity Series driver Gray Gaulding will race Saturday’s Alsco 300 at historic Bristol Motor Speedway inside a Panini-themed No. 08 Chevrolet Camaro. The vibrant red-and-yellow scheme marks the company’s first time to sponsor a NASCAR driver’s weekend ride. In addition, Panini will be featured on the No. 51 Ford car Gaulding will be driving on Sunday in the Food City 500.
“We’ve made a concerted effort to put more marketing power behind our NASCAR business this season and this partnership is a result of that commitment,” said Jason Howarth, Panini America Vice President of Marketing. “We’ve really enjoyed working with Gray, his team and the Gaulding family in the past while producing his first licensed trading cards. To have our brand and our message on his car this weekend is a new opportunity for us to raise awareness for Panini trading cards – and we’re genuinely excited.”
“Gray is one of the most exciting young drivers in the sport and Bristol is one of the sport’s most exciting tracks. Add our scheme to that mix and you have a recipe for creating buzz and interest in NASCAR trading cards that fans can purchase at Walmart, Target, hobby stores nationwide and online at iCollectPanini.com. We’re happy to welcome the Gaulding family into the Panini America family and we can’t wait for this weekend.”
“We love working with Panini and we knew they were the ideal partner for Gray this weekend,” said Dwayne Gaulding, Founder of Standout Management Group. “The team over there is creative, professional and fun. It’s obvious that racing fans love Panini’s trading cards; now they’re going to love Panini’s car, too.”
The Panini Group, established more than 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, MLBPA, NHL, NHLPA, College, FIFA, MLBPA, Disney, and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or http://blog.paniniamerica.net/. You can also follow Panini America on social media platforms Facebook, Twitter, YouTube and Instagram.
SMG is a sports and entertainment talent management and marketing agency headquartered at Texas Motor Speedway in Fort Worth, Texas. SMG is considered to be an “outside of the box” company that works with clients and sponsor partners to provide “stand out” experiences leveraging the motorsports, music and other professional sports platforms. SMG uses advanced technology solutions and processes to provide highly effective and measurable results. For more information, visit www.standoutmg.com.
Tracy Hackler, Panini America